Why Customer Care Is the Secret Sauce to Success

Many companies tolerate poor customer care. Could the damage be $84 billion annually for US companies as some sources claim?  In a recent trip to an automobile dealer to purchase a car, the sales person stunned me. After a test drive in a pre-owned car with 25,000 miles, I asked for a copy of the […]

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Happy Customers Are Your Best Marketeers

Remember the Girl Scout classic, “Make new friends but keep the old; one is silver and the other gold.” Applied to business, classic winning strategies are 1) to attract new business and 2) to keep happy customers. Offer what your prospect needs and what you can deliver profitably. Ask questions and listen carefully to your […]

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