Happy Customers Are Your Best Marketeers

Remember the Girl Scout classic, “Make new friends but keep the old; one is silver and the other gold.” Applied to business, classic winning strategies are 1) to attract new business and 2) to keep happy customers. Offer what your prospect needs and what you can deliver profitably. Ask questions and listen carefully to your […]

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Difficult Decisions Waiting to Be Made

Wanting to delay a difficult decision is normal. Scarlett O’Hara, the protagonist in Gone with the Wind, often said, “I’ll think about that tomorrow.” Unresolved, tough decisions drain a lot of mental energy. They occupy valuable real estate in your mind. The time you spend agonizing about what you know needs to be done is […]

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Creativity Lifts the Lid on Profits

The stone age didn't end because they ran out of stones. Unknown Suppressing creativity puts a lid on your profits. If your business needs a profit makeover, put creativity on your list of “must haves.” Change happens.  New information emerges.  It is impossible to solve today’s problems with yesterday’s solutions. Creativity is a valuable resource […]

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Looking in All the Wrong Places

Experts advise you to identify the problem and find the best solution. You are looking for what is not working so you can correct it.  This works most of the time.  However, you may  be looking in all the wrong places to put your business or your  life on a different path for a better […]

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