Many business owners wonder if generosity is a smart business decision.
There is an ongoing debate about Corporate Social Responsibility (CSR) for business. CSR is usually associated with big companies. Regardless of the size, your business can incorporate CSR in its business model. It is an act of generosity.
Companies embrace social responsibility not only for the benefit of the community in which they operate but also for the benefit of the company. Going above and beyond what the law requires is an act of generosity. Companies can help alleviate social problems and enhance communities.
If small to medium size companies (the ones with up to 1,000 employees) leave all the social responsibility to the BIG companies, we are missing many opportunities to get things done. Consider that 70% of the work force is in a company of up to 1,000 employees.
Here are 7 ways that a business of any size can implement social responsibility:
CSR is generosity in action. Not only do you build good will in the community but inside your business, too. Like cash, generosity works best when it is flowing, not hoarded. Generosity is like a boomerang, what you put out comes back.
Companies that have a strong sense of purpose and keep an eye on their financial position while serving their customers passionately are well suited to embrace social responsibility. Those companies are more attractive to millennials because they want to be part of something that matters. Generosity makes your business a better place.
©2015 Ann Elliott All Rights Reserved
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